What is a method of promoting a salon through free publicity?

Inviting a journalist to visit the salon is an effective method of promoting a salon through free publicity because it leverages the journalist's platform to reach a broader audience. When a journalist covers a story about the salon, they can provide exposure through articles, blog posts, or social media, which can attract potential clients without incurring costs for advertisements. This form of earned media can enhance the salon's reputation and credibility, as well as generate interest from the community.

While offering discounts, creating a website, and hosting an open house event can be valuable marketing strategies, they typically require some financial investment or active marketing efforts to promote the business. Free publicity, by contrast, relies on the media's willingness to cover the story, making it a more organic and often impactful way to garner attention for the salon.