What is the main function of concealer in make-up?

The primary function of concealer in makeup is to cover areas of the face that may have imperfections, such as dark circles, blemishes, or redness. This specialized product is formulated to provide more opaque coverage than foundation, allowing it to effectively mask discolorations and enhance the overall complexion. By using concealer, individuals can achieve an even skin tone, which is essential for creating a polished makeup look.

While enhancing brightness, setting foundation, and adding color are all valid aspects of makeup application, they are not the main purpose of concealer. Brightness can be achieved through highlighting products, setting foundation is typically the role of powders or sprays, and adding color is associated more with blushes and eyeshadows. Therefore, the use of concealer specifically targets the need to conceal unwanted imperfections on the skin.