Which method is most suitable for advertising a beauty salon?

Using a local newspaper for advertising a beauty salon can be effective due to the local community's engagement with printed media. Many potential clients often still read local newspapers to stay informed about businesses and events in their area, which makes it a suitable channel for reaching a specific target audience. Local newspapers allow for a focused marketing approach that can attract customers who might be more inclined to visit a nearby salon, as they may feel more connected to local businesses.

Though the other options have their own merits, they might not resonate as effectively within a community-focused approach. For instance, social media ads can reach a broader audience and are particularly beneficial for attracting a younger demographic, but they may not specifically target local customers as directly as a newspaper would. Promotional videos can showcase the salon’s services and ambiance, but if distributed primarily online, they may miss out on engaging those who prefer traditional media. Trade shows can provide valuable exposure but are typically larger events and may not concentrate specifically on local clientele.